Stop Hoping Your Next GSM Figures It Out
The Clear Path to GSM is a leadership development track for high-potential New Car and Used Car Sales Managers. We give them the tools, mindset, and experience to become powerful, promotable General Sales Managers.
This Program Is Built for Dealerships and Groups Who:
✅ Want a pipeline of promotable GSMs in their stores
✅ Need Sales Managers who understand both new and used ops
✅ Are tired of guessing who’s “ready” for the big chair
✅ Are done hoping someone grows into it and ready to develop them intentionally
The Clear Path to GSM – 14 Modules That Create Real-World Leaders
This is where strong Sales Managers become elite General Sales Managers. We bridge the leadership, financial, and operational gap with a practical, dealership-specific 14-module development system.
What they will learn:
From Closer to Culture Builder
You can’t just be the top dog anymore. Learn how to stop competing with your team and start building one that wins with or without you.
Mastering New & Used Car Strategy
Most SMs only understand one side of the machine. Become fluent in both new and used, inventory turn, aging buckets, reconditioning, and gross strategy.
Sales Process Ownership & CRM Discipline
If everyone’s doing it their own way, you’ve already lost. Standardize the process. Lock in CRM habits. Build a floor that runs tight even when you’re off.
Desking & Deal Structuring for Profit and Volume
You’re not just chasing gross anymore. Learn how to desk deals that drive profit, protect the back-end, and keep the team moving at pace.
Internet, BDC, and Digital Retail Leadership
Leads are dying on the vine. Step up and own the digital front. BDC accountability, lead speed, and online tools that convert clicks to deals.
Inventory, Merchandising, and Pricing Strategy
If you can’t move metal, nothing else matters. Learn to price, photo, and position your inventory to turn fast and protect profit before it rots.
F&I Partnership & Back-End Profit Mastery
If the front and back don’t talk, money gets lost. Set your F&I up for success, train your team to tee up clean deals, and protect your per-copy.
Understanding Fixed Ops and Leading Cross-Department Synergy
Sales doesn’t win alone. Learn how to build trust with service and parts so recon runs faster, customers stay happier, and your store works like one team.
P&L Ownership, Expense Control, and Financial Reporting
If you don’t know your numbers, you’ll never own the chair. Get fluent in the P&L. Control costs, boost net, and speak the language of the GM.
Marketing, OEM Programs & Vendor Management
Most SMs have no clue where the ad money goes. Learn how to manage budgets, hold vendors accountable, and maximize co-op and OEM incentives.
Hiring, Onboarding, and Building Your Bench
You can’t promote if there’s no one behind you. Build your bench, hire like a pro, and create onboarding systems that build culture and performance from day one.
Coaching, Accountability, and Leading Other Leaders
If you’re still babysitting, you’re not leading. Learn how to coach other managers, set standards, and hold people accountable without losing trust.
EQ, Influence & Leadership Under Pressure
You can’t lead like a hammer and expect loyalty. Develop real emotional intelligence, lead with presence, and stay grounded when the heat’s on.
Working with the GM & Positioning Yourself for the Big Chair
The GM role doesn’t go to the loudest, it goes to the most ready. Learn how to take initiative, own high-level tasks, and become the obvious next in line.
A Proven System to Develop Future Sales Leaders.
We assess your Sales Manager's mindset, experience, and strengths
They complete a 14-module GSM development program
They emerge equipped to step into the chair with confidence and competence
